Content optimization: some advice for internet marketers

Today it’s hard enough to rank the first page for competitive keywords if you’re competing with a blog post or article. Much easier to compete if you post video, because Google likes to incorporate videos into its universal results and you’ll be competing with other videos. The most popular keywords for video marketing are “How to…” keywords. With video illustrations yours pages will be more competitive.

Frequently internet marketers create a new page to target a new keyword instead of rebuilding the existing one. There is no sense to reinvent the wheel if you already created high-quality content on a connected topic. Try just to repurpose or build on what has already been done.

For example, if you do have a page already optimized for synonymic keywords it will be more effective to target the highest-volume keywords of those you have in the title tag and URL. If to include the other variations on the page, you’ll see if traffic for all the keywords can be drawn in. The old page has links and value that will be used to rank faster. This way of optimization will not just get traffic for the new keyword, but will take less time and effort for you. Optimized subheads and tables of contents with jump links may be used to make Google treat a section of a page as its own page in the results.

And the last tip about the content - in the case you are going to post interview of a famous person in the article it makes sense to use group interviews. They are great for link building, give likelihood of social shares and bring more search traffic.

A New Idea for Marketers: Open Graph Apps on Facebook

Open Graph applications were unveiled by Facebook at a press event in San Francisco on January, 18.
The first pack of 60 applications by Pinterest, LivingSocial, UrbanSpoon, TripAdvisor, Runkeeper, etc. is developed now. New Open Graph applications allow users to create applications and automatically share their engagements with the friends on Facebook. Just by one click user can join someone activity that is seen in News Feed or Ticker. 
This innovation on Facebook undoubtedly gives new great possibilities for web marketers. Now to the options of “Like” and “Comment” you can add any other kind of activity. All sorts of actions that you do will be available for all your friends. Each marketer will be able to find his own way of using Open Graph apps for his targets. Here are several creative ways to use them for business.
Probably during the work on your business you created some arsenal of content that include educational books, archived webinars, topical articles and other. It may be used to create a Content Library app. Thereby when your friends download content from the archive their friends will automatically these actions in the story and would be able to download it too!
If you offer free trial for your product you can also create a Free Product Trial App to increase social power of users who try your product for free.
Customers’ proof and opinions about your product have a great impact on attraction of new clients. A Customer Testimonials App will be useful tool for customers and fans to share their testimonials about your business with their friends.
You can learn how to use Open Graph by reading Facebook tutorial. There are lots of ideas how to use Open Graph applications for marketing and they all have chance to exist and processed will lead to success.

Considering the power of Google+

Due to last press release from Google – search and social giant – Google+ now ranked up 90 million users. This number compared to Facebook’s 800 million seems like nothing, but considering the fact that social network is just 7 months old, this growth is significant. Considering that the count has more than doubled since October it is especially impressive. Experian Hitwise’s prediction also says that Google+ will amass 400 millions till the end of 2012. So it’s no doubt that its power grows.

Last year Google started an active campaign to provide more and more registrations on Google+ and this year there are new plans to continue it. Lots of new signups were forced now in all Google products. Earlier, all the users registering for YouTube, Gmail or other needed only to provide an existing email address or set up a Gmail account. Now name, birthday, and gender are required too for new registrants and a Google+ account is created automatically. Google provided an updated registration form that even includes an opted-in checkbox for using account information for personalization needs. This way all new users are added to the social network.

The current question is to keep these users active, because most of them won’t even care that they were added to Google+. Google will have to work on it, but it’s all in progress. The first step, of course, is to create a great social data in different methods.

If you’re a marketer you should care a lot and work on your presence on Google+. As we can see the power of Google as a social giant is growing constantly and Google+ is changing the web in a very rapid way. Now Google impacts not only on the web search but on social media marketing too.


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